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You might be asking yourself if Facebook groups are even relevant anymore? With Facebook “organic reach” plummeting and growing platforms like Instagram, Snapchat, and TikTok, we can’t help but question where we should put our very limited and valuable time. Not sure if you have noticed, but this social media giant is pumping millions of advertising dollars into building communities. From advertising during the Super Bowl, which is estimated around $10 million for 30 seconds of air time, to a larger than life sign in the middle of Times Square stating “There’s a Facebook group for everyone”, it’s time to listen.
There’s never been a better time to create a community of people uniting around the topics, interests, hobbies, and businesses that are important to them. In light of the current economic situation, this is undeniably a digital space worth investing in as doors are closed, customers are hesitant, and the rise of digital connection has grown tremendously
What does this mean for you?
A FREE and INTIMATE way to build long lasting connections and immediate sales with ideal customers.
A Facebook business page is almost like a digital store-front. It’s a place that gives them a glimpse of your brand and product. A Facebook Group, however, invites them into your store virtually to get more acquainted with you and other supportive customers. With a Facebook business page, every post and comment is visible. Pages are a great way to advertise but they have a limited connection. A Facebook Group offers some privacy which allows your customers to feel more comfortable and this builds a safe environment to share and connect. Before you start or build your Facebook group, it’s important to set some clear goals and objectives. This will help you find clarity in the content or context of the group and help you provide a clear expectation for your community.
The main objective from this blog post is to START or GROW your group. NOW is the perfect time to jump in and connect virtually with your customers in new ways. Take the time to really look more into your group, your group insights, the purpose of your group, and what your customers like to engage with. We want to maximize the efforts and time you invest into this community so you can start seeing greater returns.