Marketing your retail business.. How is it done? More importantly, how is it done when you’re already overworked, overwhelmed, and over trying to figure everything out on your own?! Wishing you had someone or something to help you figure out how to do it effectively (and without breaking the bank)?  Your wish is our command! […]

Implementing change in your business; the thing that makes you reach for your imaginary shield and sword as you prepare for the inevitable confrontation with your employees. We’re all aware (including your reluctant staff members) that change is happening all around us and is a necessary part of a thriving business. So, why does it […]

In today’s retail spotlight, we’re highlighting the amazing owner of a women’s boutique dedicated to supporting the efforts of the Cochlear Implant Awareness Federation (CIAF).  Michelle Tjelmeland created District23 just 8 years after founding the CIAF. Her visually appealing boutique, now open in two Illinois locations, sells on-trend women’s clothing, accessories, home décor, gifts, and […]

Clients and customers; both familiar terms, but what are the actual differences? Why should we be focused on creating clients vs. customers in our business? First, let’s grab our dusty Merriam-Webster Dictionary off the shelf and talk about the definition of each: Customer (noun)- one that purchases a commodity or service.  Client (noun)- a person […]

At The Complete Boutique, we have the opportunity of working with some pretty amazing and inspiring retailers. Today, we’re highlighting the owner of a women’s lifestyle boutique. Jovana Nedimovic created UNI+KONCEPT to be a welcoming space for testing out the latest in beauty and fashion trends. She is on a mission to provide a unique, […]

At the end of a long day, the TCB team can’t wait to unwind and indulge in our favorite guilty pleasure: social media Stories. We love social media Stories because they give us a behind-the-scenes look into the lives of people whose content we already enjoy.  It’s the more funny, more spontaneous, more entertaining lens […]

Going to market or trade shows to hand-pick the best product selection for your store is one of the most fun parts of owning a retail store. During a buying trip, you get to see the newest selection from your various brands and vendors. You get to curate the most beautiful collection for your store. […]

From the second you unlock your doors until you turn the key again -humming Closing Time by Semisonic- you work tirelessly on your business. After your long days, it’s understandably hard to give full attention and creativity to mismatched, last-piece-left, discounted merchandise. Unfortunately, without clear guidelines, your sales section can turn chaotic.  And, if left alone […]

This is the most requested question we get from retailers all over the world. How do I increase foot-traffic? We’ll start by giving you 3 tangible strategies to do that but make sure you read this article through to the end because we’re going to share something with you that might just have a greater […]

When choosing a brand, it’s not about just looking pretty on the sales floor; it’s also important to know more about the product and how it can best fit your store needs. You need to know about Policies, Protection, and Potential. This list of questions will open up conversations with your brand reps and help […]