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retail spotlight: michelle

Retail Spotlight: Michelle | Owner of District23

In today’s retail spotlight, we’re highlighting the amazing owner of a women’s boutique dedicated to supporting the efforts of the Cochlear Implant Awareness Federation (CIAF).  Michelle Tjelmeland created District23 just 8 years after founding the CIAF. Her visually appealing boutique, now open in two Illinois locations, sells on-trend women’s clothing, accessories, home décor, gifts, and […]



Creating Clients vs. Customers

Clients and customers; both familiar terms, but what are the actual differences? Why should we be focused on creating clients vs. customers in our business? First, let’s grab our dusty Merriam-Webster Dictionary off the shelf and talk about the definition of each: Customer (noun)- one that purchases a commodity or service.  Client (noun)- a person […]


Retail Spotlight: Jovana | Owner of UNI+KONCEPT

At The Complete Boutique, we have the opportunity of working with some pretty amazing and inspiring retailers. Today, we’re highlighting the owner of a women’s lifestyle boutique. Jovana Nedimovic created UNI+KONCEPT to be a welcoming space for testing out the latest in beauty and fashion trends. She is on a mission to provide a unique, […]


Grow Your Business with Social Media Stories

At the end of a long day, the TCB team can’t wait to unwind and indulge in our favorite guilty pleasure: social media Stories. We love social media Stories because they give us a behind-the-scenes look into the lives of people whose content we already enjoy.  It’s the more funny, more spontaneous, more entertaining lens […]


Quick Tips for Your Next Buying Trip

Going to market or trade shows to hand-pick the best product selection for your store is one of the most fun parts of owning a retail store. During a buying trip, you get to see the newest selection from your various brands and vendors. You get to curate the most beautiful collection for your store. […]


Is Your Sale Section a Hot Mess? Let’s Fix It

From the second you unlock your doors until you turn the key again -humming Closing Time by Semisonic- you work tirelessly on your business. After your long days, it’s understandably hard to give full attention and creativity to mismatched, last-piece-left, discounted merchandise. Unfortunately, without clear guidelines, your sales section can turn chaotic.  And, if left alone […]


3 Tips to Increase Foot Traffic

This is the most requested question we get from retailers all over the world. How do I increase foot-traffic? We’ll start by giving you 3 tangible strategies to do that but make sure you read this article through to the end because we’re going to share something with you that might just have a greater […]


7 Questions to Ask Your Brand Reps

When choosing a brand, it’s not about just looking pretty on the sales floor; it’s also important to know more about the product and how it can best fit your store needs. You need to know about Policies, Protection, and Potential. This list of questions will open up conversations with your brand reps and help […]


How to Address Customers Who Are ‘Just Looking’

As a consumer and a retailer, there are experiences we all have in common and none is more popular than the ‘I’m just looking’ dialogue. When customers come into a store, every retailer or sales associate sees them as a potential sale. Your senses become alert, and from habit, you find yourself wanting to jump […]


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