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Creating Clients vs. Customers

Clients and customers; both familiar terms, but what are the actual differences? Why should we be focused on creating clients vs. customers in our business? First, let’s grab our dusty Merriam-Webster Dictionary off the shelf and talk about the definition of each: Customer (noun)- one that purchases a commodity or service.  Client (noun)- a person […]


Quick Tips for Your Next Buying Trip

Going to market or trade shows to hand-pick the best product selection for your store is one of the most fun parts of owning a retail store. During a buying trip, you get to see the newest selection from your various brands and vendors. You get to curate the most beautiful collection for your store. […]


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